Customer Development and the Business Model Canvas (Preview)

Chuck Eesley discusses the customer development methodology and the business model canvas. In this video, he talks about how the scientific method can be applied to the process of entrepreneurship. Also discussed are some examples of ways to run experiments and the value of being balanced between optimism/pessimism and being persistent/flexible.

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Lesson tags: Technology and Entrepreneurship
Back to: Technology and Entrepreneurship > Module 1